THE BAXTER JOURNEY 2026
DESIGN IN MOTION

On the occasion of Design Week, a unique object moved through the urban landscape of Milan.

The Baxter Journey: Baxter’s signature tram, completely bespoke and instantly recognisable.

Among reflections, lights, and metropolitan glimpses, an experience in motion took shape in the heart of the city, capturing attention and transforming the journey into a story.

This is where Baxter’s Design Week experience came to life: an unexpected, dynamic, and immersive space, where design, atmosphere, and movement meet to redefine — stop by stop — the very idea of urban travel.