SALONE DEL MOBILE MILANO 2025
CAM STUDIO was proud to attend Salone del Mobile Milano 2025, where Poliform reaffirmed its leadership in contemporary design through a captivating and immersive installation. The architectural layout, marked by refined axes and open dialogue with nature, created a seamless transition between indoor and outdoor spaces, showcasing Poliform’s holistic vision of modern living.
The exhibit featured new creations by Jean-Marie Massaud, Emmanuel Gallina, Soo Chan, and, for the first time, Studioutte. Notable highlights included Massaud’s Owen and Joan upholstered systems, an elegant fusion of couture-inspired curves and generous comfort, accompanied by refined accent pieces like the Leopold armchair, Nara collection in lacquered finish, and Adrien desk.
A strong architectural focus was placed on bookcase systems, including the standout Tess by Massaud with its asymmetric design and sculptural proportions. The night area transitioned fluidly into work and relaxation zones featuring the Senzafine walk-in closets, while expansive views of the outdoor space introduced Poliform’s newest venture: refined outdoor living inspired by nautical aesthetics.
New collections such as Lagoon and Ponte by Emmanuel Gallina, along with the Soori outdoor pieces by Soo Chan, bridged elegance and durability. Thoughtfully crafted accessories, from lighting to accent furniture, added depth and cohesion to the 2025 collection, reflecting a complete lifestyle concept that embraces sophistication, comfort, and versatility.
Poliform Collections: https://camstudioid.com/poliform
