JOV: To mark JOV’s 25th anniversary, we created GIGI.

Thank you, Milano!

Last week, we had the pleasure of being part of Milan Design Week 2026.

Together with Belgian furniture brand Bieke Casteleyn, we opened the doors to a shared installation in the heart of Milan's Brera district.
Under the theme "In Clover – An Immersive Landscape of Softness", we presented a curated dialogue between furniture and rugs, where organic shapes, rich textures, and warm tones came together in one tactile environment.
For JOV, this was the perfect setting to introduce a new collection of hand-tufted rugs inspired by the 1950s–70s, featuring a warm palette of honey, tangerine, chocolate, and rust.

A big thank you to everyone who visited us, discovered the collection, and shared inspiring conversations throughout the week.

GIGI : to mark JOV’s 25th anniversary.

We created GIGI, a design named after the nickname of JOV’s owner and CEO, Gilles Vandenbussche. It is a tribute to the company’s 25-year milestone.

The design features playful, ribbon-like shapes that intertwine and flow into subtle fringes. Crafted in the NAYA quality from 100% soft New Zealand wool, it combines cut and loop pile, with thicker looped wool adding depth and emphasizing the flowing line pattern.