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de Sede: Grazie, Milano!

Dear de Sede aficionados,

What an emotive week! We have just left behind us several successful, impactful and unforgettable days at the Salone del Mobile in Milan. We were thrilled to be able to share our passion for craftsmanship with visitors from all over the globe. 

Amidst the hustle and bustle of the trade fair, our stand devised by Swiss design trio atelier oï was a visual and sensory haven − perfect for discovering the latest creations by international designers like Philippe Malouin, atelier oï and Sven Dogs, and for seeing familiar products in a new light. Dive into an atmosphere of creative Swissness and take another look at the highlights from Milan!


Our masterpieces in Milan

Innovative, international design and incomparable quality with a clear commitment to their roots – that’s how de Sede came across in the design capital as they presented their new sculptures in the illustrious company of legendary classics such as the DS-600 and the DS-1025 − clear proof of how their appreciation for tradition and heritage is still alive in their Klingnau factory today.


Plenty of enthousiasm

The new DS-808 Onda by atelier oï stirred up plenty of enthusiasm. Not only were its striking edges enthralling, but its modular design offering endless possibilities was also a crowd-pleaser: a homage to classic de Sede designs.

The flowing, dynamic nature of this sculpture makes a statement in any room and invites you to sit in comfort for a while.

Between past and present

Available as a two-seater and an armchair, the DS-910 Lounge impressed with its unparalleled comfort, resolutely bringing the influence of traditional leather design into the present.

Philippe Malouin’s DS-707 London also stood out for its sculptural qualities − achieved by the inviting, refined armrests that sweep inwards at the base − and captivated audiences with its contemporary urban spirit.

Unparalleled comfort!

An eye-catcher from start to finish, Sven Dogs’ soft lounge chair DS-265 Coco – the sheepskin model in particular – soon became a favourite place of retreat for many trade fair visitors.
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