On the occasion of the 30th anniversary of the Frog armchair, Living Divani presents a special installation at its Exhibition Space within the Company Headquarters, which has been transformed for the occasion into a visual and three-dimensional narrative dedicated to one of its most iconic pieces.
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The walls are adorned with a series of large-scale illustrations, originally created for the celebratory book/catalogue ‘thirty stories for an adventurous armchair’, featuring texts by Giovanna Zoboli and drawings by Dutch artist Leonie Bos. This concept, inspired by the world of screen printing and defined by a refined, evocative graphic style, serves as the guiding thread of the installation, accompanying visitors on a journey through the evolution of Frog over time.
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The exhibition showcases a carefully curated selection of the armchair variants: from the early prototypes to the editions currently in production, culminating in a new version created especially for the thirtieth anniversary. Particularly striking is Super Frog, a bolder and more sculptural reinterpretation, featuring accentuated volumes and an aluminum frame that underscores its strength and character, while preserving the unmistakable identity that has made Frog an icon of contemporary design.
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The Exhibition Space thus becomes a narrative environment, where text, image, and product engage in harmonious dialogue to convey the richness of a project that continues to evolve, reaffirming its relevance over time.
Living Divani Collections: https://camstudioid.com/living_divani
